In the virtual world, more and more people cope with low desires and unfulfilled wishes in reality through vicarious fulfillment. They transfer their desires to the virtual environment in an attempt to gain inner comfort at minimal cost. Successology, as a kind of support, has become a symbol of people's pursuit of quick success.
The narrators of successology keep on preaching shortcuts to success, and the symbols of power and wealth are wrapped out of reach. As the camera sweeps along, a group of people frantically enter and climb on top of each other, all attempting to fulfill their inner desires by touching the objects of power and wealth. But when the person at the top bursts the bubble, success does not bring true fulfillment, but instead triggers more fights and chaos. Successology narrators also join in this endless chase, showing the expansion and loss of desire in the virtual world.